What’s in a Name? Or, Marketing 101
by AM Benstead
I was recently having drinks with a mate I hadn’t seen in a long time and while we waited for a third friend to join us, more than two hours later, our conversation verged off on a variety of tangents to that point in the night where you confess your dream of being the future owner/operator of a Baklava and Balaclava store in Balaclava, Victoria. Completely crazy idea? Yeah probably, but it got me thinking about names and branding and […]
Categories: Drunken Speculation • Tags: craft beer, marketing, product branding